We welcome Arai Helmet
New Account
We are proud to announce our new client, the iconic Japanese helmet brand Arai.
We will be entering a strategic partnership focused on elevating Arai Helmet’s brand presence and market position. SMC will provide comprehensive support to Arai Helmet Japan and Europe in strategic brand development, Marketing Communications, Social Media, PR, and Media Relations.
The partnership marks a significant milestone for both companies, bringing together Arai Helmet’s renowned expertise in helmet manufacturing and protection with SMC’s proven track record in brand strategy and marketing communications in the Powered Two-Wheeler industry.
Within the new partnership SMC will work closely with Arai Helmet to develop and implement strategic brand initiatives, marketing campaigns, and PR strategies. Together, the two companies aim to enhance Arai Helmet’s visibility, engage with customers more effectively, and share the Arai Values.
SMC Agency will provide overall strategic support to Arai Helmet and its distributors by developing the brand’s segment position and media relations, conducting market research and content sourcing, public relations, content creation and overseeing of project coordination.
