From strategy to shelf, street and screen.
Full-service brand communication for Retail, automotive, FMCG, entertainment and lifestyle brands.
Strategy, content and campaigns, PR, launches, events, executed across Europe.
Crafted to Connect
EST. 2013
What we do
Brand strategy, brand books, campaigns and content that survive contact with budget, timing and the field.
Product launches, sampling and demo tours, retail and dealer activation, POS.
Planned, budgeted and executed across European markets.
Warm press network across consumer, food, lifestyle and mobility media.
Launches, long-term media programmes, earned coverage that lands.
The Yard Built Story
Building over a three-year period towards the launch of new model lines in the Sport Heritage range, Yamaha Motor Europe needed to raise awareness within the custom motorcycle scene using the Yard Built platform.
Creating a nationwide awareness campaign for The Movember Foundation in the Netherlands and boost fundraising through The Distinguished Gentleman’s Ride.
WHY SMC?
We know the difference between a good idea on paper and something that works in the field. Thirteen years of campaigns, launches and events for consumer brands across Europe.
Compact team, direct contact, no account layers.
Clear Messages
Global Reach