To recognize and reward the top-performing dealers in Yamalube’s European network while turning them into passionate advocates for the brand. The event needed to not only celebrate these dealers’ achievements but also immerse them in the values and essence of Yamalube. Additionally, it was crucial to create an experience that fostered collaboration within the dealer network and inspired future sales excellence, all while managing the logistical complexities of an international, multi-location event.

SMC was tasked with designing and delivering an unforgettable incentive trip for Yamalube’s top 10 dealers, blending adventure, cultural immersion, and brand storytelling. The goal was to create a high-quality, turn-key event that aligned with Yamalube’s values, reinforced brand loyalty, and established stronger connections between key stakeholders. The event required seamless organization and flawless coordination to ensure a premium experience from start to finish.

The Yamalube Dealer Grand Prix 2024 was a testament to SMC’s expertise in designing and delivering high-impact, turn-key events. Every detail—from the initial concept to the final execution—was handled with precision and professionalism, ensuring the event exceeded expectations on all fronts.

• Organization: SMC expertly managed every aspect of the event, delivering a flawless experience that allowed participants to focus on building connections and enjoying the journey.
• Dealer Advocacy: Participants left inspired and committed to championing the Yamalube brand, motivated by the memorable experiences and recognition received during the trip.
• Brand Alignment: Every activity was designed to reinforce Yamalube’s core values of performance, adventure, and innovation, creating a deep emotional connection with the brand.
• Collaboration and Networking: The event strengthened relationships across the distribution network, providing a platform for idea exchange and shared success stories.
• Unforgettable Memories: From the stunning landscapes of Morocco to the evening under the stars, the event created lasting memories that participants carried home to share within their networks.

By combining exceptional organization, expert coordination, and top-tier quality, SMC demonstrated its ability to deliver an unforgettable incentive trip that not only celebrated Yamalube’s top dealers but also solidified their loyalty and enthusiasm for the brand.

See what it was like here