SERVING THE FUTURE OF FOOD
The Challenge
How can a globally recognized plant-based brand bring its message – and its delicious products – directly to consumers and (potential) partners across Europe in a consistent, high-quality way? Beyond Meat needed a scalable, mobile solution that matched their innovation and ambition.
The Brief
Create a fully branded food trailer that could support activations in multiple European markets. The unit needed to reflect Beyond Meat’s premium positioning, meet local operational requirements and be ready for use at a wide range of events from major festivals to private tastings.
The Solution
A custom Airstream Food Trailer, managed end-to-end by SMC Agency. We handle everything: secure storage, ongoing maintenance, full logistical coordination, cross-border transport, and on-site setup. Our team ensures the trailer is event-ready wherever it goes. Clean, compliant, and unmistakably Beyond Meat.
The Outcome
The Beyond Meat Food Trailer has become a powerful ambassador for the brand, delivering engaging experiences across Europe. From bustling food festivals to sustainability expos, it’s helped Beyond Meat sample thousands of products, drive brand awareness, and promote the future of plant-based eating. One stop at a time.
