SMC is now working with Benda, the Chinese motorcycle manufacturer known for its large-capacity, design-led models and currently building its position across Europe.
Benda enters a European market where recognition has to be earned. The product stands out on design and engine character, but a strong bike is only half the job. The brand needs a clear story, credible media relationships and activities that give riders, press and partners a reason to take a closer look.

SMC supports Benda with brand strategy and communication, European PR and media relations, Social Media strategy and content, and event and launch programmes.

The first activities are underway, with the European season and the autumn show calendar as the next milestones.

For more information about this account, please contact Dennis Sol.